Should A Wannabe Content Creator Friend Stop Using People for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. I’ll see myself on her Instagram – it feels like a jumpscare.

My best friend of 10 years, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it strains our relationship.

Being highly outgoing, she feels the need to document everything all the time. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when other people see her posing or filming – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes vlogs about living in our city, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while dining, or simply tagging along. Later, I appear on her feed afterwards, and it comes like a jumpscare: I’ll have no makeup on, an awkward face or photographed mid-bite. It’s uncomfortable.

Marielle also expects me to record her at inconvenient times. Often I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me being her free crew. She has the means to hire someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she dismissed it. She’s taken me to several industry functions, which were appreciated, but that doesn't compensate for all the energy I invest helping her create material.

I appreciate that she has supported me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don’t feel she’s fake or inauthentic, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy being with her, but I also want to enjoy it without being recorded, edited, or shared for an audience. I’m not a prop for her Instagram.

The Other Side: The Content Creator's View

I want my friend to see that the content we produce together can get us an opportunity.

I am passionate about shooting content. It’s not just a pastime; it's integral to who I am. Producing content and sharing my life online enables me to express myself and connect with people in new ways.

I don’t see myself as a full influencer yet, but it’s smart to make money from your interests. I admire people on TikTok who execute that aesthetic of casual, DIY film-making.

Creating content is my interpretation of engaging with life: observing the nuances, posting them with an audience that appreciates the craft behind it. It's never my aim to make Beth uneasy. Bringing her to industry events was my method of sharing opportunities, giving her a opportunity to experience behind-the-scenes moments that could benefit her career in design too. That isn't blackmail, it's simply being realistic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the content we create together can get us: an opening. I know not all people likes being filmed, but often spontaneity is what makes material genuine. Being recorded from time to time is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don't demand anybody to be my private videographer, but friends support one another in small ways. My assumption was filming a short video here or there would be enjoyable for Beth. Creativity thrives in collaboration, and having my friend around makes projects energetic and enjoyable. I never force her to participate in anything, and I would never intentionally humiliate her. But creating content jointly occasionally is part of how I document our shared experiences.

I cherish our friendship profoundly and don’t want content creation to come between us. I am ready to compromise: like asking before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about control, it's regarding expressing my perspective while still considering hers. Obviously making content is not a substitute for real connection: it's merely part of how I experience life and I desire her to be included in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and Beth when they are out together?

Nothing is more uncomfortable than having a friend film you. I understand that it’s Marielle’s job, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to create content with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for help repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean everyone around her is content. She needs to respect Beth’s personal space.
Another reader, 26

Marielle might love making content and displaying her life online, but it’s not for everybody. It’s nice she has assisted Beth’s career, but she must to listen to what her friend desires.
Emma, 27

It sounds like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Foster some real memories, where genuine feelings are stored, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she's on the job. Each appears unsure as to where the line is. The solution lies not in trying to alter one another, but in each setting defined limits around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their bond?

Samantha Saunders
Samantha Saunders

Lena Visser is a seasoned journalist based in Amsterdam, specializing in political reporting and cultural trends across the Netherlands.